Business or organizational coaching, however, has evolved somewhat differently, especially over the last ten years. Although this model of coaching is fairly new, it has made a significant mark on the corporate and business world. In this form of coaching the Coach is seen as the expert in coaching process, not in a specific content or performance area. Benefits include higher morale, attraction of new talent, employee retention and increased productivity, satisfaction and effectiveness of training. Because coaching has been found to positively affect the “bottom line” in business, many corporations employ Coaches to improve business results. Coaches acknowledge the connection between the whole person and performance on the job: how successful we are at work is directly connected to our life as a whole. Coaching has become the primary innovative approach to meeting needs in the business community and this dynamic coaching may prove to be the “missing link”to success in school coaching.

What kind of coaching is this and what does it accomplish?
A framework for dynamic coaching in our schools provides the previously-missing link to creating a culture of leadership and success by enabling individuals to identify goals and achieve goals while maintaining satisfaction and motivation. Such a framework would include the following defining characteristics:

• Coaching that uses communication to effectively interact and develop people.
• Coaching that builds a collaborative, highly effective school culture where people use their strengths to best serve students.
• Coaching that fully develops the person or team being coached by helping them identify their talents and motivation to achieve their goals.
• Coaching that focuses on the goals and agenda of the person being coached instead of on the Coach’s agenda.
• Coaching that creates a trusting environment which includes confidentiality, mutual respect, focus and intentional, powerful language. These elements make it possible for the person being coached to achieve more than could have been accomplished otherwise.
• Coaching that focuses on the “people side” of school culture, so that within teaching and learning, greater performance goals can be achieved.
• Coaching success that is measured by the development of the person being coached, as well as the impact on student achievement.

How can I participate in this type of coaching?
Schools can receive coaching not only for their teachers but also for support personnel, such as school coaches or administrators, because schools who have support personnel who work directly with teachers want to make sure they have the coaching and communication skills needed to be more effective. .

Coaching is also available on an individual basis.

Schools and districts are finding, as industry has, that real benefits are realized when they invest money in their employees to impact performance. Make sure that your staff receives the training and coaching they need to be successful. Because coaching is what make training dollars count, so each staff development program should include both training and follow-up coaching.

Choose one of these flexible programs that best meets your needs: